The American Society of Architectural Illustrators (ASAI), founded in 1986, includes professional illustrators, architects, designers, teachers, students, corporations, and others engaged in the serious pursuit of architectural illustration. The goal of ASAI is to improve architectural visualization throughout the world and every year, after poring over a wealth of submissions, they select approximately 60 works to be honored in the Architecture In Perspective publication and exhibit. This year, ZimmermanVisual, or more specifically, Ken Zimmerman, was among those chosen for that honor for his illustration of the Scottsdale Quarters Hotel.
Originally from Austin, Texas, Ken Zimmerman graduated from Texas Tech University, spent a few years in Dallas, and then moved to California where he earned his master’s degree from the Southern California Institute of Architecture in Los Angeles. After graduation, Zimmerman elected to stay in California, plying his trade at a number of architectural firms. “I was always kind of their go-to 3D guy,” he says, “but eventually I got tired of doing it for other people and started doing it for myself.” Zimmerman admits that being self-employed was a bit rough in the beginning, but over the past few years, Zimmerman Visual has been doing well, and better yet, he’s enjoying it.
CREATIVE BACK AND FORTH
In most instances, Zimmerman’s creative process begins with a call from a developer, architect, or interior designer requesting one or multiple renderings or animation. “Usually, what I get from them is a 3D model of some sort, either in Sketch Up or Autodesk Revit and then I go from there,” he says. “I talk to them and see what they want as far as types of views and what they’re looking for. Sometimes, if they don’t know what they’re trying to achieve, I’ll send them a series of block outs, just rough white renders, blocking out the basic form or geometry of the architecture, then we’ll have some back and forth and eventually settle on the right ones.” Continue reading