Specialization is For Insects
There are some things about BOXX I think you should know. I wouldn’t call them secrets, but in a way they are hidden. It’s not the kind of thing you get from a typical marketing email or blog post. I’m here to talk about the little stuff—the interesting details that come together to make every BOXX system what it is. And, as it happens, one of those little details is me.
I’m an assembler at BOXX Technologies. I’ve been building systems here since 2012, I’ve seen the models come and go, and I’ve built them all. Updated, tweaked, revised or refreshed, each time they get better and better. Not just the technology, mind you, but the systems themselves. Alongside the rapidly-advancing motherboards, processors, RAM, and video cards are chassis designed by BOXX engineers right here in Austin, Texas. In an industry that changes so rapidly, you must be able to adjust as quickly. If you can adjust even more quickly, even better.
But it isn’t just about keeping up with technology. It’s also about being the only hardware company offering specific solutions to specific problems—for example, the brand-new Pro VDI 8401R-V, which happens to be the world’s first overclocked system designed for VDI power users. No longer will your VDI solution running CAD for multiple users feel graphically inadequate. Allow those ten cores running at up to 4.3 GHz to set you free. That’s the kind of thing I’d write if I were in marketing, anyway. Continue reading
Tiered, Scripted Support Does Not Cut It For The Creative Professional
Companies use a lot of words to describe their technical support: fanatical, friendly, knowledgeable. But in reality, we know that in the PC business, most technical support is none of these things. Surely you’ve experienced the headache: the endless “press 1 for this, press 2 for that, please hold” automated answering services with long wait times, and outsourced support that sticks to the script regardless of what you tell them (even if you know their script by heart and try to give them all their answers at once, just hoping to abbreviate the mind-numbing call as much as possible). And when the voice at the other end reaches the conclusion of the script and realizes they can’t help you, they pass you on to the next level where you start all over again. “And whom am I speaking with? What’s your serial number? What’s your problem? Oh, you’ll have to talk to your software vendor about that.” Frankly, outsourced, script-driven, tiered support simply cannot assist the creative professional when they are experiencing issues inside their workflow. The purpose-built custom workstations that BOXX produces (and others attempt to emulate) are complicated enough. But when you install the software our users need to make their living, like Autodesk 3D Studio Max, Maya, Revit or Navisworks, and Dassault Systèmes SolidWorks and CATiA, load them up with plug-ins, setup network rendering, and/or introduce complimentary programs for GPU rendering with V-Ray, Octane Render, or any other non-native application, and things get hairy very fast. At what point is it a hardware issue? Could it be outdated software? Drivers? Failing memory? Better figure it out fast because you have a deadline! Continue reading